I would like to teach you how the power of podcasting may help you create a relationship using your audience, and position you as an expert.
After i worked for a copier company (and had a very brief stint in sales) I learned that selling is about relationships. Find off their “Friends.” Another way to look at this will be the law of reciprocity. Regulations of Reciprocity is (approximately) that individuals will perform nice things if you have done nice things for the kids.
How do we build that relationship with people? How can you reach a universal audience? You start out a podcast. Many podcasters are reaping the main advantages of podcasting. Read about some situations.
Michael Butler in the Stone Geek Show is a good story. Michael was the initial music podcast. Michael had the opportunity to look play bass guitar for just one of his favorite musicians (who had previously been famous around australia). The situation? The gig was at England and Michael is Bay area. Michael has been podcasting since 2004, and when he announced the chance his fans pulled together and started a fund for Michael’s routes. End result? Michael flew to England, played the gig, stayed with listeners in the show and had a lot of fun.
George Hrab carries a podcast about skepticism called the Geologic Podcast. George can be a musician, and something very creative fellow. George continues to be podcasting since 2007. In just a few years, George is now viewed as a expert from the skeptic community. He has been inspired to speak and play his music in both the usa and abroad at a few of the biggest national skeptic conventions. For George’s latest album he decided to release your entire album together file, and present it away at no cost to his listeners. If they liked it, they could go purchase the album at CDbaby.com or iTunes. The effect? George has become topping the charts at CDBaby since its release. His fans are getting the album they simply received for free. This move has boosted the sales of George’s six previous albums (which are not free).
Dave Gardner is really a hockey fan and possesses always wanted to be considered a hockey announcer. He obtained a small portable recorder and commenced exploring games and doing play by play into the recorder, and releasing the audio because “Rat Cast”. This helped promote his local team, along with the following year the AIHL hockey league asked Dan to execute a podcast regarding the entire league. Dan has been motivated to cover different games in different locations, and expanded his skills to include doing live web coverage of the games. In the event the league announced that this finals would be on ESPN, they needed one commentator Dan was their “go to guy” to climb to the ESPN booth and call the game live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris in the future visit (totally free) and report. Chris takes fabulous photos on the locations and brings about available for purchase on his site. As he has to purchase travel he is able to now write them back being a business expense for his podcast.
You won’t need to spend 1000s of dollars to begin a podcast. After the initial expense of a microphone along with other hardware is conducted (that is typically $80-$300), the charges are about $20 monthly. The other medium lets you reach a global audience for seven cents each day?
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