I wish to teach you the way the strength of podcasting can help you make a relationship together with your audience, and position you just as one expert.
After i worked for a copier company (coupled with an incredibly brief stint in sales) I learned that selling is approximately relationships. Find off their “Friends.” Another way to understand this is the law of reciprocity. The Law of Reciprocity is (approximately) that individuals can do nice things for those who have done nice things on their behalf.
So how do you build that relationship with others? How would you reach a universal audience? You start a podcast. Many podcasters are reaping some great benefits of podcasting. Read about some examples.
Michael Butler of the Stone Geek Show is a great story. Michael was the original music podcast. Michael had the opportunity to go play bass guitar for one of his favorite musicians (who had previously been famous in Australia). The situation? The gig was at England and Michael is within San fran. Michael has become podcasting since 2004, and when he announced the chance his fans pulled together and began a fund for Michael’s plane tickets. End result? Michael flew to England, literally gig, stayed with listeners with the show together an enjoyable experience.
George Hrab carries a podcast about skepticism referred to as Geologic Podcast. George is really a musician, and something very creative fellow. George has become podcasting since 2007. In just a few years, George is now seen as an expert inside the skeptic community. He has been required to speak and play his music both in the US and abroad at some of the biggest national skeptic conventions. For George’s latest album he chose to release the whole album as one file, and provides it away totally free to his listeners. Should they liked it, they can go pick the album at CDbaby.com or iTunes. The effect? George continues to be topping the charts at CDBaby since its release. His fans are purchasing the album they only received for free. This move in addition has boosted the sales of George’s six previous albums (which are not free).
Dave Gardner is a hockey fan and has always aspired to be considered a hockey announcer. He obtained a small portable recorder and began visiting the games and doing abide by play to the recorder, and releasing the audio because “Rat Cast”. This helped promote his local team, and also the following year the AIHL hockey league asked Dan to do a podcast in regards to the entire league. Dan continues to be asked to cover different games in different locations, and expanded his skills to incorporate doing live web coverage from the games. When the league announced how the finals could be on ESPN, they needed a color commentator Dan was their “go to guy” to climb in to the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off conducting a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris ahead visit (for free) and report. Chris takes fabulous photos with the locations and ensures they are available for sale on his site. When he does have to fund travel he is able to now write them back like a business expense for his podcast.
You don’t have to spend thousands of dollars to start a podcast. When the initial cost of a microphone and also other hardware is completed (that’s typically $80-$300), the charges are about $20 30 days. What other medium allows you to reach an international audience for seven cents per day?
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