Why has the affiliate couponing industry abandoned the convenience store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are few if any coupons designed for convenience stores. It looks like there exists a disconnect between your coupon affiliates and also the convenience store industry. If you consider how much money is a stake no make sense at all. $1 from every $24 dollars is put in this country in the convenience store. So why has got the coupon affiliates abandoned this channel?
I do believe one of many problems may be the amount of grocery stores. You’ll find 154,195 convenience stores inside the U.S. at the time of December, 2015 (NACS/Nielsen) and the site counts rising annually. Another possible problem could be the fragmentation of the profession. There are several regional players simply a small number of national players. More problems has become the speed of the transaction. Many of us have held it’s place in line with the supermarket together that lady facing us pulling a bunch of coupons away from her little pouch bag that only slows the transaction time at the register. That isn’t good for the convenience store. The normal time it takes for someone to type in and out with a purchase order with a convenience store is 3 minutes and 33 seconds (NACS). However, with the advance of the smartphone it might be much easier to employ a coupon. Digital couponing is basically changing the way you lower your expenses with the convenience store. The usage trend of store coupons is definitely in an upward trajectory and it doesn’t appear like it is going to slow down in the near future. Grocery stores take into account 34.2% coming from all stores in the us (NACS). There is absolutely no other U.S. retail channel that’s this important part of practically every community in the country and that’s reflected in the overall dollar sales of this marketplace at $696.1 billion. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product.
I do think there is a marriage of sorts happening with convenience store coupons as well as the smartphone. It’s estimated that over 5% of sales transactions inside the store will include an electronic coupon of some sort or other through the year 2019 (Gasbuddy.com). It really is predicted there will likely be around 1.05 billion global mobile coupon users in the world by 2019. With the ease of use the GPS location features on smartphones and push technology getting better every day it is no wonder why store coupon usage on the smartphone is booming. Digital coupon redemption is roughly 10% right now. Whilst the old fashioned print or paper coupons use a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons after only a few days of receiving them on their phones. You are likely to feel that the redemption speed will simply increase to the convenience customer and redeem them sooner.
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