Why has the affiliate couponing industry abandoned the actual store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are few if any coupons available for supermarkets. It seems like there is a disconnect relating to the coupon affiliates as well as the convenience store industry. In case you consider how much money is at stake it doesn’t make sense at all. $1 out of every $24 dollars is spent in this country in a convenience store. So why contains the coupon affiliates abandoned this channel?
I think one of several problems could be the sheer number of grocery stores. You will find 154,195 grocery stores in the U.S. by December, 2015 (NACS/Nielsen) as well as the site counts rising yearly. Another possible problem could be the fragmentation of the industry. There are many regional players and just a number of national players. Another problem has become the speed of the transaction. Most of us have held it’s place in line with the supermarket along that lady in front of us pulling a bunch of coupons beyond her little pouch bag that only decreases the transaction time on the register. That isn’t great for the convenience store. The typical who’s takes for somebody to penetrate and out with an investment at a convenience store is 3 minutes and 33 seconds (NACS). However, using the advance of the smartphone it becomes easier to train on a coupon. Digital couponing is essentially changing the way you spend less at the convenience store. The usage trend of outlet coupons is obviously in an upward trajectory and it doesn’t look like it’s going to slow down in the near future. Supermarkets are the cause of 34.2% of retail stores in the us (NACS). There isn’t any other U.S. retail channel which is this kind of important portion of virtually any community in the country which is reflected inside the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gross domestic product.
I believe there is a marriage of sorts going on with convenience store coupons along with the smartphone. Approximately well over 5% of sales transactions inside store will include a digital coupon of some kind from the year 2019 (Gasbuddy.com). It’s predicted that there will likely be around 1.05 billion global mobile coupon users on earth by 2019. With all the ease of use the GPS location features on smartphones and push technology improving every day it is no wonder why store coupon usage on the smartphone is rising. Digital coupon redemption is roughly 10% right now. Whilst the old fashion print or paper coupons have a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in a matter of a short time of receiving them on the phones. One could believe that the redemption speed is only going to increase to the convenience customer and redeem them sooner.
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