App gamification is not really a secret hack – and for good reason! Case research shows that a gamified app sees increased user engagement and decreased user churn. All the while remaining flexible and cost-effective! Would it be any wonder, then, that a recent Gartner report learned that an impressive 70% of the world’s top 2000 businesses are now using gamification? What are examples of gamification? And just how much does it cost to gamify an application?
In the following paragraphs, let’s review why gamification is extremely important for mobile apps.
Why app gamification could be the next big thing
Today, mobile app growth teams find a very important strategy in-app gamification. In 2019, the global gamification market hit above $10 billion in revenues for the first time. Incredibly, this is forecasted to skyrocket to a impressive $30 billion by 2025!
Why is everyone adopting gamification by using these enthusiasm? A better solution lies in how app gamification can align with your goals and earn your organization more resilient:
App gamification slashes user churn
Undeniably, the main section of the customer journey for activation is onboarding. Industry wisdom states that each onboarding step generates a 20% rise in user churn – preventing acquisitions from being activated. To combat this, use a progress tracker.
Take LinkedIn, whose progress bar created to encourage profile set-ups generated an amazing 55% increase in conversions.
App gamification drives user engagement
The person spends 1/3 of the time on mobile! Thus giving a person plenty of room to maximise app engagement, which is hugely beneficial. To put it briefly, engaged users create more data you are able to leverage, which can be used to improve sell to them.
Gamification can give you that uplift – case research has shown that the clever implementation of gamification examples can increase mobile user engagement by 47%.
Building a gamified app? 4 suggestions to get going
Gamification is both a science plus an art. On one side, it’s about clearly understanding what motivates and triggers your users. On the other hand, it’s about making such things as progress and achievement tangible through rewards. It is precisely since you can tailor app gamification to your situation it’s so powerful. However, it’s also why constructing a gamified app so intimidating.
To produce your gamification journey easier, here’s how to get started:
Help it become competitive and social.
Science demonstrates individuals are highly motivated by social influences. With all this, an in-app community with gamification examples like challenges, points, and leaderboards goes a long way to cooking a dynamic userbase that engages collectively!
Make progress visible.
Leverage achievements, progress bars, and leveling systems to keep users engaged. At the same time, streaks can be a super simple approach to illustrate a user’s growth.
Reward participation.
Reduce user churn by providing users points, badges, and redeemable prizes! Research finds that badge rewards produce a ‘significant positive effect’ about the user, resulting in higher app engagement!
Make winning straightforward.
A simple digital confetti graphic goes a considerable ways to imagine a user’s win.
Indeed, timely positive reinforcement enhances the results of a prize.
Just how much does it cost to gamify an app?
With all of this in mind, how much should it cost to gamify an app? Well, it all depends around the solution you choose. If you’re going to build in all gamification features yourself, it will require up lots of time and resources. However, app gamification software will save you a ton of time and cash!
Most gamification software is priced per (active) user. Prices are vastly different according to what software you’re using as well as the different capabilities it’s got. Some apps are stand-alone features like leaderboards or in-app notifications, while others give you a full range of reward systems like badges, achievements, plus more. Additionally, developing a gamified app is much more than merely adding some features. It’s about truly understanding user motivation, and building an experience around it.
To get more information go to this popular web portal: https://www.gogamify.com/
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