What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds will be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and Value by holding a distinctive position that interests adults and kids alike.
The McD’ Coffee Shops will be ideal in making use of the coffee cultures which might be rapidly expanding through the globe. These coffee cultures covered with Starbucks and personal cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee shops as time-killers en route for the cinema, take-away, or rediscovering the reassurance of work. These are looking for a short-term experience that is fast with excellent service at a fair price.
McD Coffee houses would be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo will allow for fast recognition, credibility and belief inside the new venture. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours which might be sometimes found in certain countries. Also introducing more at ease seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so youngsters are not entirely excluded because of this adult experience.
McDonalds is recognized for being open until late along with their Fast food restaurants would thus meet the huge consumer demand from club/bar goers and tourists that will subscribe to a product that enables these to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their less expensive costs when compared with Starbucks etc would permeate countries where cafes are believed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same exposure to less expensive costs, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty on the brand.
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