What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price and also by holding a distinctive position that appeals to kids and adults alike.
The McD’ Fast food restaurants can be ideal in utilizing the coffee cultures which might be growing rapidly through the entire globe. These coffee cultures covered with Starbucks and also cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to cafes as time-killers enroute towards the cinema, take-away, or finding comfort work. They may be looking for a short-term experience that’s fast with excellent service at a fair price.
McD Cafes could be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the use of the infamous ‘M’ logo will allow for fast recognition, credibility and belief inside the start-up. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing more at ease seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded from this adult experience.
McDonalds is acknowledged for being open until late along with their Fast food restaurants would thus match the huge consumer demand from club/bar goers and tourists that could adopt a brandname which allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their less expensive costs when compared with Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same experience with lower prices, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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