It doesn’t matter what niche you’re targeting, or what kind of audience you’re going after with your website, if you don’t have an effective web design in place, then the chances of making your site convincing for your visitors are slim. Your focus should be on making your site’s design stand out from the rest, pass on the right message to your visitors and at the same time be visually appealing. Don’t feel so all alone if you have been banging your head against the wall. There is too much to talk about everything, but we can explain how your sites can produce better responses from your visitors.
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One of the most important factors of effective web design is consistent navigation throughout your site. This doesn’t mean that you should squeeze in the navigation into your web design after it’s done, but rather it should be incorporated in it from the ground up.
The navigation has to be easy to see but also not overbearing so it jumps out of the page. You want your navigation to be so easy to follow that a twelve year old would have no problem with it. Part of the website experience, which obviously must be positive, is that the navigation is simple so that people use it without thinking about it.
One of the old standards of linking, and still remains, is giving people the ability to back to your homepage.
This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. Plus you do need to ensure that all of your pages have the homepage link on it. You always want to be reliable and do things the same way, and that includes using a format or link template for all your pages. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.
You need to help as many people as possible to have a positive experience at your site, so that means making use of alt tags on images. You really should think about people with disabilities such as those with vision problems. If you do SEO, then you probably know that the alt tags should contain the appropriate keyword for that page. There are other on page SEO elements, and the alt tag is just one of them. Write a quick little blurb that tells what is in the picture. So do not just do this for one or two graphics but all of them. Web design involves lots of factors, some small and some major, but all contributing to the general appearance of the site as a whole, so if you want to make the best possible impression don’t neglect anything.
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