Precisely how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example getting over 10,000 fans on your Facebook business page.

Facebook may be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It can be employed by over 60% of Internet users Worldwide in fact it is an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the need for having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the amount of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, website will need plenty of Facebook fans. Five Years ago this would not subject however in the Twenty-first century, social proof is important.

More fans, more visits – The harder fans you’ve, the more may be the number of people that can visit your posts inside their timeline and maybe see your website.

While this is correct, it needs to be noted that not all of your fans will discover your site content.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, just a small portion of your respective followers (no more than 4 percent) will discover your status updates.

This number can vary, what is important to know now, happens when you’ve 10,000 fans and you also post a whole new update, it will likely be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, absolutely nothing so popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that developing a lot of Facebook fans is important to your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: These are the similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and yes it continous to develop organically.

Step 1: First suggestion – you need to have a Facebook business page

It sounds silly for that experienced however for beginners to social media marketing this may be a new challenge: Your own Facebook page differs from a business page.

If you need to have friends on Facebook to share with you your holiday photos you will want to produce a personal page though if you wish to have fans and followers to your website or business you will want to produce a Facebook business page.

So, the initial step would be to ensure that you build a Facebook business page and also the second step would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most critical optimization tip of most.

The quality of the content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw new fans or higher likes from ads once we will discover below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you will want to have a very business page and not an individual page, nevertheless, you still need come with an active personal facebook account.

Here is the reason:

After you post an update on your business page, one of the ways to increase exposure and likes, would be to share that post on your personal page too.

People you’ve as friends on your personal page may ‘like’ and ‘interact’ with the post shared from your business page and will also raise the engagement factor of your respective posts.

As an end result, facebook shows your site content to more fans (organically).

So, one of the ways to increase the number of people who view your site content and go after dark 4% person following would be to share and promote the post on your personal page.

It goes without saying how the greater the amount of friends the larger would be the visibility with the post.

Also, make sure that you invite all of your existing friends (and brand new ones) to enjoy your Facebook business page. Do this every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social internet marketing 101 nevertheless, you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your internet site with the Facebook business page. In other words this is a way to ‘tell’ search engines until this will be your official Facebook business page.

#2 – When you are getting plenty of fans, that is something ought to be proud off then one to demonstrate in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to improve your following organically. Your readers can follow your internet site by clicking such button without needing to head to Facebook.

Hint: For optimal results, position the LIKE box above fold (around the sidebar).

Hint 2: You may also popup the like box to new users (by way of example, as soon as they spend 60 seconds on a page, as soon as they scroll into the lower or as soon as they try and leave your page – even if this is effective in terms of getting new likes, you have to be careful never to help it become too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box in the prominent position on our website.

The next natural step would be to start sharing happy to keep the fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to check out that can raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see with your page. For example, if the web site is about Social media, share content associated with social media marketing and not about sports or some different you could possibly like. Should your users want to read sports news, they know where to locate them.

#2 – Don’t forget that they follow your small business page to obtain updates relating to your website (and niche) and not relating to your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is around your internet site.

#3 – As a rule thumb, I personally use my company page to share with you content from my niche only, only must share a thing that just isn’t associated with my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. When you’ve got an offer to share with you as well which may benefit your fans, this can be done but don’t add too much.

Try to create interesting, shareable content that is certainly associated with your niche, of course this will not come completely from your internet site. Maintain a balance between promotional and content that the followers should read.

Step 6: Share intriguing, notable and top quality content (not merely links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with just links. I want to present you with a good example to understand I am talking about.

When you need to share a blog post from your website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks similar to this:

You can share this informative article without adding any other information. Should your title and images are perfect, you’re going to get a number of likes depending on the time you are making the post, amount of fans etc.

If one the opposite hand, you enrich your posting with the help of more info and also an inventory, then other items being equal, you’re more likely to grow in likes and shares.

For me this makes sense because individuals that go to a title and image inside their timeline might not ‘Like It’ since it provides no value to them (don’t forget how the average user is offered numerous postings inside their timeline should they login to Facebook).

On the opposite hand once you give them valuable, top quality and simple you just read information (as being a list), they are going to go through the LIKE button since they read something useful without needing to leave their timeline.

Note: It’s a known fact that people have a propensity of LIKING a blog post without reading it so give them reasons to achieve this; your internet site visits might not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at some of the most popular Facebook pages, you will recognize that they tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A number of tricks to consider:

Quality updates – This can be the best incentive you are able to give your users. Before posting anything on your page, you have to ensure that it offers value in your audience. If you do this consistently, you existing followers will share it with their friends and will also get more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Much like the page first. There are numerous tools to do that but are considering that if you don’t have a very known brand this many stop so successful.

Content upgrades – In case you have a blog, you can use ask users to enjoy your page to have updated version of your respective post. This requires extra tools yet it’s something worth testing.

Step 9: You have to market own content and page

When you create your small business page don’t expect that it’ll magically get 1000s of fans. Aside from the tips outlined above, there is also to market your small business page in places other than Facebook.

A few tricks to consider that worked for my case:

Promote in other social media marketing networks – In case you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate your self on Facebook too. Be polite and tell them the benefits from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you are able to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and ask them to follow your self on facebook (your business and personal pages).

This method although it is time consuming, (I did it manually and not using any tools) it might produce really good results.

Promote with your newsletter – In case you have a newsletter or if you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not merely write the FB URL through your signature but Question them politely to enjoy your small business page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and a lot effective ways to increase your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform which you can use to either increase your following (market page), boost your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is pretty basic and straightforward. Basically you decide on a page you possess, select your goal (market page), select your audience (based on country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign is dependent upon a number of factors. The easiest method to assess if Facebook ads is a great solution to increase your following, would be to run a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (no less than every week). By the end, you are able to decide if the price per like is one area you’re happy to purchase.

I had great results with Facebook ads both for my websites as well as client websites and i also run campaigns every month (stay) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe everything you purchase is Facebook likes in fact you spend Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit the like button so spend some time and take into account the message you need to display with your ad and also the image to work with.

Conclusion

Having a huge amount of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations in your business page (steps 1 and two above), then your simplest way to get more followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans without any over $1,000 (spread in a amount of months).

Once you need to do everything properly and given that you’ve got a great product or service, you are able to improve your fans to 100,000+ like I did with the Facebook Page of my fitness blog.