Precisely how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example getting over 10,000 fans in your Facebook business page.

Facebook may be the king of social networking sites using more than 1.79 billion active users monthly (Updated December 2016). It’s utilized by over 60% of Online users Worldwide and it is a fantastic tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the need for having many Facebook fans in your business page?

It indicates popularity – It goes without saying how the number of fans reveals how popular an internet site is. A likes business page with 100,000 followers is much more popular than the usual page with 1,000 fans which leads to a number of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs a great deal of Facebook fans. 5yrs ago this failed to make any difference however in the 21st century, social proof is essential.

More fans, more visits – The harder fans you might have, the greater may be the number of people that can see your posts in their timeline and perhaps call at your website.

While this is correct, it must be noted that not your entire fans will see your content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of the followers (only 4 percent) will see your status updates.

This number can vary, what is essential to know now, is when you might have 10,000 fans and you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking is really a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, these days so popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that developing a great deal of Facebook fans is essential for your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and yes it continous growing organically.

Step 1: Firstly – you’ll want a Facebook business page

It sounds silly for your experienced nevertheless for beginners to social networking this may be something totally new: A private Facebook page differs from an enterprise page.

If you would like to have friends on Facebook to share with you your holiday photos you will want to create a personal page though if you wish to have fans and followers for your website or business you will want to create a Facebook business page.

So, step one would be to ensure that you produce a Facebook business page along with the the second step would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most significant optimization tip of most.

The expertise of the content posted in your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw in new fans or even more likes from ads once we will see below.

Step 3: Benefit from your own personal Facebook account

I mentioned in the first step above you need to have a business page instead of your own page, however, you still need come with an active personal facebook account.

Here is why:

After you post an update in your business page, one of the ways to boost exposure and likes, would be to share that post in your personal page too.

People you might have as friends in your personal page will ‘like’ and ‘interact’ with the post shared from your business page and will also increase the engagement factor of the posts.

As an effect, facebook will demonstrate your content to more fans (organically).

So, one of the ways to boost the number of folks that view your content and go past the 4% of you fan base would be to share and promote the post in your personal page.

It is obvious how the more number of friends the greater could be the visibility in the post.

Also, ensure that you invite your entire existing friends (and a new one) to enjoy your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again facebook marketing 101 however, you have to have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your website with the Facebook business page. In other words this is a method to ‘tell’ search engines that this can be your official Facebook business page.

#2 – When you invest in a great deal of fans, that is something must be proud off then one to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to increase your fan base organically. Your potential customers can follow your website by clicking so on button while not having to visit Facebook.

Hint: For max results, position the LIKE box above fold (around the sidebar).

Hint 2: You may also popup etc box to new users (for instance, after they spend One minute on a page, after they scroll down to the underside or after they attempt to leave your page – even though this is useful in terms of getting new likes, you should be careful to never make it too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in a prominent position on the website.

The next natural step would be to start sharing prepared to keep your fans happy as well as perhaps manage to convert them from fans > website visitors > customers.

Some simple rules to check out that can increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing within your page. By way of example, in case your web site is about Social media, share content related to social networking instead of about sports or anything else you might like. If the users wish to read sports news, they do know where to locate them.

#2 – Don’t forget which they follow your company page to get updates relating to your website (and niche) instead of relating to your social gatherings: If you want to get social, then use your personal Facebook page, your company page is all about your website.

#3 – Generally thumb, I personally use my opportunity page to share with you content from my niche only, if I have to share something is not related to my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. For those who have an offer to share with you or something that might benefit your fans, this can be done but don’t drink too much.

Try to create interesting, shareable content which is related to your niche, even if this won’t come directly from your website. Keep a balance between promotional and content your followers might choose to read.

Step 6: Share intriguing, notable and top quality content (not only links)

I made some tests regarding the impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me present you with an illustration to understand what What i’m saying is.

When you would like to share a post from your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this text without adding the other information. If the title and pictures are fantastic, you’re going to get a number of likes depending on the time you create the post, number of fans etc.

If one the other hand, you enrich this page with the help of more details specifically a listing, then other things being equal, you’re very likely to gain in likes and shares.

For me this makes sense because those that see a title and image in their timeline may well not ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is given a huge selection of postings in their timeline if he or she login to Facebook).

On the other hand once you let them have valuable, top quality and straightforward you just read information (as being a list), they’re going to select the LIKE button given that they read something helpful while not having to leave their timeline.

Note: It is a known proven fact that people have a propensity of LIKING a post without reading it so let them have reasons to do so; your website visits may well not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at some of the most popular Facebook pages, you will recognize that they have a tendency to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A few ideas to consider:

Quality updates – This is actually the best incentive you’ll be able to offer users. Before posting anything in your page, you need to be sure that it offers value in your audience. Choosing this consistently, you existing followers will share it with their friends and will also attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to Much like the page first. There are numerous tools to do this but are thinking about that if you don’t have a known brand this many not so successful.

Content upgrades – When you have a blog, you should use ask users to enjoy your page to have new version of the post. This implies extra tools yet it’s something worth trying out.

Step 9: You need to market own content and page

When you develop your company page don’t expect that it’s going to magically get thousands of fans. Besides the tips outlined above, there is also in promoting your company page in places besides Facebook.

A few ideas to consider that helped my case:

Promote in other social networking networks – When you have accounts to social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join your self on Facebook too. Be polite and reveal to them the benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you’ll be able to benefit from twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and have them to follow your self on facebook (your business and personal pages).

This method even though it ‘s time consuming, (I did so it manually instead of using any tools) it might produce great results.

Promote within your newsletter – When you have a newsletter or you talk with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not only write the FB URL through your signature but Question them politely to enjoy your company page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and quite a few efficient ways to enhance your Facebook fans for last, as it is often the only person that it’s not free.

Facebook comes with a self-service ad platform which can be used with the idea to enhance your fan base (market page), enhance your posts, get more leads, increase conversions or carry out a number of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you select a site you have, select your goals (market page), select your audience (determined by country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is a good treatment for enhance your fan base, would be to run a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (a minimum of every week). By the end, you’ll be able to evaluate if the fee per like is one area you’re ready to spend on.

I had great outcomes with Facebook ads for both my websites and then for client websites and I run campaigns every month (during their visit) to improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Lots of people feel that that which you spend on is Facebook likes but actually you pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so invest some time and take into account the message you would like to display within your ad plus the image to make use of.

Conclusion

Having a big number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations in your business page (steps 1 and two above), then the fastest way to get additional followers is with Facebook ads. With a bit of A/B testing you can find to 10,000 fans without over $1,000 (spread in a time period of months).

Once you are doing everything properly and given that you have a great product or service, you’ll be able to increase your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.