How to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate with a real example how to get more than 10,000 fans on your Facebook business page.

Facebook is the king of social support systems using more than 1.79 billion active users a month (Updated December 2016). It can be employed by more than 60% of Internet users Worldwide which is an incredible tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the importance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious the quantity of fans reveals how popular an online site is. A cheap business page with 100,000 followers is much more popular when compared to a page with 1,000 fans this also leads to a quantity of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, blog or website needs lots of Facebook fans. Five Years ago this would not issue in the 21st century, social proof is very important.

More fans, more visits – The greater fans you’ve got, the more is the number of individuals which will visit your posts within their timeline and maybe see your website.

While this is correct, it should be noted that doesn’t your entire fans might find your content.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of one’s followers (a maximum of Four percent) might find your status updates.

This number can differ, but what is very important to comprehend now, happens when you’ve got 10,000 fans and you also post a whole new update, it’s going to be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, these days quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that using a large amount of Facebook fans is very important to your website and business, let’s see step-by-step how to range from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans plus it continous growing organically.

Step 1: Firstly – you’ll want a Facebook business page

It may seem silly for the experienced but also for beginners to social media marketing this may be a new challenge: Your own Facebook page differs from a company page.

If you wish to have friends on Facebook to share with you your holiday photos you will need to produce a personal page however if you wish to have fans and followers to your website or business you will need to produce a Facebook business page.

So, step one is usually to just be sure you produce a Facebook business page along with the second step is usually to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip of all.

The company’s content posted on your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or more likes from ads once we might find below.

Step 3: Benefit from your individual Facebook account

I mentioned in step one above you will want to have a very business page rather than a private page, however, you still need to come with an active personal facebook account.

Here is the reason:

After you post an update on your business page, a great way to raise exposure and likes, is usually to share that post on your personal page too.

People you’ve got as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from a business page as well as boost the engagement factor of one’s posts.

As an outcome, facebook shows your content to more fans (organically).

So, a great way to raise the volume of folks that view your content and go past the 4% people following is usually to share and promote the post on your personal page.

It is evident the greater the quantity of friends the bigger may be the visibility in the post.

Also, just be sure you invite your entire existing friends (and a) to like your Facebook business page. Do that when you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 however, you require the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your site with all the Facebook business page. In other words it is a way to ‘tell’ search engines like yahoo that will be your official Facebook business page.

#2 – When you invest in lots of fans, this can be something ought to be proud off the other to indicate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to improve your following organically. Readers can follow your site by clicking such button without having to visit Facebook.

Hint: For maximum results, set the LIKE box above fold (about the sidebar).

Hint 2: You can even popup so on box to new users (for instance, when they spend One minute over a page, when they scroll into the lower or when they make an effort to leave your page – while this is successful regarding getting new likes, you have to be careful not to help it become too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box inside a prominent position on the website.

The next natural step is usually to start sharing content to maintain your fans happy and maybe manage to convert them from fans > site visitors > customers.

Some simple rules to check out which will boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see in your page. By way of example, should your website is about Social media, share content associated with social media marketing rather than about sports or another type you may like. If your users want to read sports news, they know where to find them.

#2 – Don’t forget that they follow your company page to get updates concerning your website (and niche) rather than concerning your social gatherings: If you need to get social, then make use of your personal Facebook page, your company page is approximately your site.

#3 – Usually thumb, I use my company page to share with you content from my niche only, only need to share something which is just not associated with my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you have a promotion to share with you something like that that could benefit your fans, you can do so but don’t add too much.

Try to write interesting, shareable content that is certainly associated with your niche, of course this will not come straight from your site. Have a balance between promotional and content that the followers might choose to read.

Step 6: Share intriguing and high quality content (not simply links)

I made some tests concerning the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with just links. Allow me to offer you a good example to understand I mean.

When you wish to share a post from a website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this informative article without adding any extra information. If your title and pictures are perfect, you will get many likes based on the time you are making the post, quantity of fans etc.

If one the opposite hand, you enrich this post with the help of more details especially a list, then other pursuits being equal, you are very likely to grow in likes and shares.

For me this makes sense since people that go to a title and image within their timeline may well not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is offered a huge selection of postings within their timeline if he or she login to Facebook).

On the opposite hand when you give them valuable, high quality and easy to see information (just like a list), they’re going to select the LIKE button since they read something useful without having to leave their timeline.

Note: It is a known indisputable fact that everyone has a tendency of LIKING a post without reading it so give them reasons to achieve this; your site visits may well not increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at many of the most popular Facebook pages, so as to they tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A few ideas to consider:

Quality updates – This can be the best incentive it is possible to offer users. Before posting anything on your page, you have to be sure that it offers value on your audience. If you do this consistently, you existing followers will share it with their friends as well as have more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are various tools to accomplish this but consider when you don’t have a very known brand this many stop so successful.

Content upgrades – When you have a blog, you may use ask users to adore your page with an new version of one’s post. This requires extra tools yet it’s something worth checking out.

Step 9: You need to advertise your own content and page

When you develop your company page don’t expect it will magically get a huge number of fans. Aside from the tips outlined above, you need to to market your company page in places other than Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social media marketing networks – When you have accounts with social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook too. Be polite and explain to them the rewards from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, it is possible to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and get them to follow yourself facebook (your business and personal pages).

This method although it ‘s time consuming, (I did so it manually rather than using any tools) it may produce really good results.

Promote in your newsletter – When you have a newsletter or if you communicate with your readers via email, just be sure you you can keep them follow your Facebook page.

Do not simply write the FB URL using your signature but Inquire politely to adore your company page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and quite a few effective ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook supplies a self-service ad platform that can be used with the idea to raise your following (advertise your page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).

The procedure is fairly simple and straightforward. Basically you decide on a website you use, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign depends on many factors. The ultimate way to assess if Facebook ads is an excellent solution to raise your following, is usually to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (a minimum of a week). By the end, it is possible to assess if the charge per like is a thing you are ready to pay for.

I had accomplishment with Facebook ads both for my websites and for client websites and that i run campaigns monthly (for a few days) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many people believe everything you pay for is Facebook likes but actually you make payment for Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit so on button so spend some time and consider the message you wish to display in your ad as well as the image to work with.

Conclusion

Having a large quantity of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and a couple of above), then a simplest way to obtain additional followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without having more than $1,000 (spread right into a time period of months).

Once one does everything properly and given that you have a great services or products, it is possible to improve your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.