If you’re spending too much time working on your business, and never obtaining the results you would like, you could have a business process or two that is broken and requirements fixing.
Most companies I encounter have the ability to exactly the same types of problem. Their Follow Through is either broken or non-existent. In addition they don’t have something in place because of these processes to work accordingly.
why don’t we start where you started. I’m not going to really get into what your doing wrong what is actually broken, that’s simply redundant I will only speak about the things due to short space to enable you to get consistent and predictable results.
First it’s important to know the different types of media platforms most companies use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name only some with the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the idea.
Like a company owner I’m able to bet that you will be operating on a one dimensional basis which can be very limiting when it comes to gaining a trusted subscriber base.
The more media you can use effectively the more successful your operations will become. Key word “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the more you use the better chances you’ve got for achievement.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The key is to fix your broken processes otherwise you should have exactly the same results will every one of the media channels you advertise on.
How can you Fix it.
You can find 3 components that businesses will need to have in place so that you can have a conssistent flow of new leads and clients.
Component 1 ~ You must first before anything else, have a compelling offer to attact your perfect customer.
You should stay away from internet network marketing your main goal like a company owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak directly to an ideal client providing them with a clear solution to a challenge they are experiencing. No exceptions for this rule.
Component 2 ~ You need a method to capture leads. If you don’t have a system in place for capturing the eye of your prospects prior to trying to sell them, you might be way off of the mark.
Fix this now! There all kinds of lead capture software out online that can be used I fould conducive Pages are pretty solid try them out. They have a good system for helping companies accomplish this.
Component 3 ~ You need a method to contact your leads. If you believe about it everything you’ve ever bought or joined there is a compelling offer to first gain your attention.
Proper they’d your attention you’re followed up with and given more information.
In the event the offer was at line with what you’re looking for that might solve the immediate problem that the were having, that’s when in support of once you made a decision to buy.
Your visitors, clients, and prospects aren’t any different.
1. Present a compelling solution to a challenge disguised as a possible offer
2. capture charge
3. Follow-up and make the sale.
This can be a really broad overview however i hope this can help one to start thinking inside the right direction like a company owner.
To Your Success
-Larry
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