If you’re spending hours caring for your business, rather than getting the results you would like, you might have a small business process or two which is broken and needs fixing.
Most business people I come across all have exactly the same types of problem. Their Follow-through is either broken or non-existent. Additionally they would not have a method in place of these ways to work accordingly.
let’s quickly start at square one. I’m not likely to really enter into what your doing wrong what is actually not working, that’s simply redundant I’ll only speak about what works as a result of only a little space to be able to get consistent and predictable results.
First it’s important to know the different types of media platforms most business people use make an effort to market their product or services.
These media channels exist online along with offline and I’ll name only a few from the more recognized, so you’ll have a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the purpose.
Being a business owner I can bet that you will be operating on the one dimensional basis which can be very limiting in terms of gaining a trusted customer base.
The harder media you may use effectively the harder successful your operations will become. Key phrase “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the harder you apply the better chances you’ve got for success.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you will fail miserably.
The secret is to repair your broken processes in any other case you’ll have exactly the same results will all of the media channels you advertise on.
How Do You Correct it.
There are 3 components that most businesses should have in place to be able to have a conssistent flow of new leads and clients.
Component 1 ~ You have to first first, have a compelling offer to attact your ideal customer.
By all means avoid how to get leads your ultimate goal being a business owner is always to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak right to the right client going for an obvious solution to a challenge that they are experiencing. No exceptions for this rule.
Component 2 ~ You must have a way to capture leads. If you do not have a system in place for capturing the interest of one’s prospects before trying to sell them, you might be way from the mark.
Fix this now! There all types of lead capture software out online that you can use I fould that Lead Pages are pretty solid try them out. There is a good system for helping business people achieve this.
Component 3 ~ You must have a way to follow up with your leads. If you think about it everything you have ever bought or joined there was an engaging offer to first gain your attention.
Proper that they had your attention you’re followed up with and given more info.
In the event the offer was at line with what you’re trying to find that will solve the immediate problem your were having, then and just when you made the decision to get.
Your visitors, clients, and prospects are no different.
1. Present an engaging solution to a challenge disguised being an offer
2. capture control
3. Follow up making the sale.
It is a really broad overview however hope it will help you to definitely start thinking within the right direction being a business owner.
In your Success
-Larry
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