Globally, the usage of cell phones, smartphones, iPads and tablets for surfing the net is growing with an alarming rate due to the convenience, cost-efficiency, comfort and ease. The usage of mobile phones is closing the digital divide involving the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to produce websites which can be mobile-friendly to be able to reach these mobile users. One way of doing this is always to create designs which can be tuned in to different devices and screen sizes.
What then is responsive modern web design?
Responsive website design (RWD) is often a technique utilized in website design to permit webpages reply to the screen size, orientation and platform with the device an end user is viewing with.
Responsive design include the simple the first thing which has changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. As an example, if your user switches from a cellular phone to some tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved with designing such websites, the following are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with the layout to disclose and hide aspects of images over the internet. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your website regardless of the environment they are, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that do not have them are really missing out. To be the hottest global google search, Google explained that responsive websites are easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we are able to safely say for sure that creating a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Mobile phones offer simple and fast usage of info on the move. Responsive websites therefore are reasonable to users who spend virtually no period in an office space.
For businesses, the responsive website design reduces design and development costs because they do not need to develop different websites many different devices. Additionally, businesses preserves cash maintenance costs as they will probably be emphasizing just one website.
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