Globally, using cellphones, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate because of its convenience, cost-efficiency, convenience. The use of mobile devices is closing a digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to formulate websites which can be mobile-friendly so that you can reach these mobile users. Another way of this is to create designs which can be attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive SEO is really a technique used in web page design to allow for webpages react to the screen size, orientation and platform from the device an individual is viewing with.
Responsive design will be the simple most important factor which has changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For example, if the user switches from the mobile phone to a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale using the layout to disclose and hide areas of images online. This fluidity can make it user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your website regardless of the environment they end up, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that will not have options are at a disadvantage. Is the most favored global search results, Google explained that responsive websites are simple to crawl and perform favourably looking results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we can safely say for sure that using a responsive website may help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is usually higher priced and/or inconvenient than using mobile devices. Mobile devices offer easy and quick usage of information about the move. Responsive websites therefore are cost effective for users who spend little to no period in an office space.
For businesses, the responsive web page design reduces design and development costs because they do not need to develop different websites for different devices. Additionally, businesses helps you to save cash on maintenance costs as they will be focusing on only 1 website.
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