Seven Search engine optimisation Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

A growing number of social websites content indexed on the search engines and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social websites networks is important in how search engines like yahoo understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool to operate a vehicle their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and employ videos to capture new audiences.

80% of video. Results that show up in SERPs originate from YouTube

Videos get 50X better organic pr online in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison with plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people use a range of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Search engines like google know this plus they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have searched for local info.

Mobile search increased 43% year on year.

Over 1.2 billion people get the web off their mobile phones.

4 of every 5 consumers use smartphones to search.

4. VOICE SEARCH FUNCTION Essential

Voice search is quickly transforming into a huge section of mobile usage and has elevated the pain of typing keywords to own looking query. But this shift means your site content have to be developed with voice search in mind.

60% teens use voice search while you’re watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever before folks are searching for content sources offering each of the relevant information they want in a place. Search engines like google have observed this trend and for that reason content aggregators are getting to be popular inside the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps just be the task easier. Just number of years and mobile apps will definitely overpower desktop and mobile websites.

Mobile phone applications account for 52% ever spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile apps to websites. (SearchEngineJournal)

7. Local seo service For being A lot more IMPORTANT

Local search goes stronger through the years. In 2016 you will need to let Google know what your location is located and what you are offering.
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