1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media marketing content indexed online and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks is important in how search engines like yahoo understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the trend, and employ videos to capture new audiences.
80% of video. Results that report up in SERPs originate from YouTube
Videos get 50X better organic page ranks in the search engines when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people use a selection of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have grown to be standard tools to browse web. Search engines like google know this and they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search increased 43% year on year.
Over 1.2 billion people connect to the web using their mobile phones.
Four out of five consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A necessity
Voice search is easily becoming a huge a part of mobile usage and possesses elevated the anguish of typing keywords to own research online query. But this shift means your site content need to be developed with voice search in mind.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before individuals are looking for content sources offering each of the relevant information they require in a place. Search engines like google have seen this trend and for that reason content aggregators are getting to be popular from the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps only make the project easier. Just few more years and mobile apps will definitely overpower desktop and mobile websites.
Mobile phone applications take into account 52% in recent history allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization Being Much more IMPORTANT
Local internet search is going stronger over time. In 2016 you must let Google know what your location is located as well as what you are offering.
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