1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media marketing content indexed on Google along with other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks is important in how search engines like google understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to operate a vehicle their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the buzz, and employ videos to capture new audiences.
80% of video. Results that show up in SERPs are from YouTube
Videos get 50X better organic pr on the internet when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people utilize a array of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have become standard tools to browse web. Search engines like google know this and they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search increased 43% every year.
Over 1.2 billion people access the web from other mobile phones.
Four out of five consumers use smartphones to search.
4. VOICE SEARCH FUNCTION Essential
Voice search is quickly becoming a huge portion of mobile usage and has elevated this of typing keywords to own searching query. However this shift means your content need to be developed with voice search planned.
60% teens use voice search while you’re watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER
More than ever people are searching for content sources offering each of the relevant information they require in a place. Search engines like google have seen this trend and for that reason content aggregators are becoming popular inside the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps only make the job easier. Just few more many mobile apps will definitely overpower desktop and mobile websites.
Mobile apps take into account 52% ever invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization Being EVEN MORE IMPORTANT
Local search is going stronger over the years. In 2016 you must let Google know where you are located as well as what you happen to be offering.
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