1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media content indexed on Google and also other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media networks plays a role in how search engines understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the buzz, and use videos to capture new audiences.
80% of video. Results that report in SERPs originate from YouTube
Videos get 50X better organic page ranks in Google when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people work with a range of devices to gain access to content. Tablets, smartphones, laptops, phones and even watches have grown to be standard tools to browse web. Search engines like yahoo know this and they also reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search is up 43% every year.
Over 1.2 billion people connect to the web off their mobile phones.
4 of every 5 consumers use smartphones to buy.
4. VOICE SEARCH FUNCTION A necessity
Voice search is easily learning to be a huge part of mobile usage and it has elevated the pain sensation of typing keywords to own a search query. But this shift means your posts have to be developed with voice search in mind.
60% teens use voice search while you’re watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER
As part of your people are seeking content sources that offer each of the relevant information they desire in one place. Search engines like yahoo have observed this trend and for that reason content aggregators have become very popular in the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps simply make the work easier. Just few more years and mobile phone applications are certain to overpower desktop and mobile websites.
Mobile apps are the cause of 52% in recent history used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO For being More IMPORTANT
Local search is certainly going stronger over time. In 2016 you need to let Google know what your location is located and what you’re offering.
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