In accordance with the FDI policy guidelines, “Marketplace style of e-commerce means providing of an i . t platform by an e-commerce entity over a digital and electronic network to act as being a facilitator between seller and buyer.”
The primary feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for purchasers to interact with a great number of sellers onboard to acquire something online. Thus, when a product from amazon is bought, you might be actually acquiring it from a registered seller by it. As such the product just isn’t directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting place for someone to meets a large number of seller and give various options and price levels for a products or services.
Whereas the Inventory-led websites have specialized but limited product selection as well as the serious customers may join to these website for a specific product selection, such as caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Arena
The majority of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who may have inked privileged relates to them which assists them offer money saving deals or discounts to the customers. This will likely add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
It’s easy to realize that some goods are positioned on the site at 40% -60% discounts which is even a hardship on the manufacturer to make available. It’s easy to realize that there are 40-50 sellers for a online books shopping but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They even mask other seller completely and corner almost entire interest in these items, thereby also frustrate these multiple genuine sellers to arrive at absolutely free themes making use of their honest pricing offers.
Virtually all e-commerce players are saved to the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none are already able to see a cent in profit up to now. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and a lot of are already sold out to others. Year 2017 would see many more to fasten belts and go on to solve this riddle lest they perish in the race to the survival in the fittest.
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