Based on the FDI policy guidelines, “Marketplace label of e-commerce means providing of an it platform by an e-commerce entity with a digital and electronic network some thing like a facilitator between buyer and seller.”
The main feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for purchasers to activate which has a large numbers of sellers onboard to buy an item online. Thus, whenever a product from amazon is bought, you happen to be actually buying it from your registered seller by it. As a result the product or service isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering location for a person to meets numerous seller and provide various options and cost levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product selection and the serious customers may join to the telltale website for any specific product selection, such as caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Playing field
Almost all of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or possibly a large enterprise who may have created privileged handles them which helps them offer money saving deals or discounts for the customers. This will likely add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
You often find that some goods are on your website at 40% -60% discounts that’s even hard for the manufacturer to make available. You often find that there are 40-50 sellers for any buy books online Chennai but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for these items, thereby also frustrate these multiple genuine sellers to achieve the customers can use with their honest pricing offers.
Virtually all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The fact is, none have already been able to see anything at all in profit to date. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of have already been out of stock to other people. Year 2017 would see a lot more to fasten belts and keep solve this riddle lest they perish from the race for the survival with the fittest.
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