Sabrina Ho looks to Macau art fairs and auctions to diversify economy far from casinos

As pressure grows on Macau to find new reasons for revenue, scion of casino dynasty imagines a different future for that other SAR
Sabrina Ho Chiu-yeng has been doing what she can to help you Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun may be also known for gracing society and entertainment pages, however in January she organised the 1st Macau sales by China’s state-owned Poly Auction and then in November held her annual hotel art fair, having already launched an exhibit to market the job of young art graduates in September.


“Macau has been evolving,” she tells The Collector. “We don’t want to rely just around the gaming industry. We would like more families to come in charge of holidays, you want to boost our cultural and artistic industries.”
This is the politically correct view for that daughter of an casino magnate. Macau is in the cross hairs of Beijing’s war on corruption and capital outflow. The central government started urging the location to relinquish its obsession with the gaming sector, the required taxes that buy most public expenditures, back during the boom years, when the “build it and they’ll come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers coupled with a slowing economy have gone up the stress to find new revenues.
Fundamental change may be slow to come. Five casinos have opened since 2012 plus more are stored on just how, including two from branches of the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Stanley ho daughter‘s half-sister Pansy Ho Chiu-king.

So may be Sabrina’s cultural endeavours all just a little of soppy advertising for that clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections may help it enter a whole new and wealthy market where no international house has a presence. Inturn, Ho says, sherrrd like the auctions to help you attract tourists as well as perhaps encourage the city’s 600,000 residents to produce really a desire for culture. The partnership, called Poly Auction Macau, is 51 per cent of Poly and also the rest by Ho’s company, Chiu Yeng Culture.
Ho grew up encompassed by art along with other collectables of her parents but she’s a newcomer towards the auctions business. After graduating having an arts degree from your University of Hong Kong, in 2013, she labored on the branding and marketing side of the family’s hotel and property businesses. “But I prefer art and i also asked Poly easily perform part-time in their Hong Kong office, to understand the auction world,” she says.
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