Which people counting technologies are best for your needs?

If you are a novice to retail people counting and the other of the first questions you’ll be thinking about is which technology should I be utilizing?


There are three main kinds of technologies; beams, thermal and video. Have their very own benefits and weaknesses with respect to the environment they’re being positioned in.

Beam Counters – Will often be battery operated and thus suited to short term use. They may be easy to install and remove, but in addition susceptible to become damaged and field of view blocked. They may be can not count people walking using an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices like the IRISYS cameras would be the hottest store analytics on earth. These devices are IP enabled and over one unit might be linked together for wide entrances. Accuracy levels are very good.

Camcorders – Be single or dual vision IP enabled devices. The only view cameras are often less accurate. Overall the recording devices are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices most often.

At StoreTech our software option is hardware independent, meaning should you already own people counting hardware its likely we can integrate and import the customers data into our solution.

With well over Many years experience with people counting industry, StoreTech are pleased to share with you the pros and cons of each sort of technology and work with you to decide the most suitable choice.
To learn more about store analytics explore this web portal: read here

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