Nowadays, the dividend of mobile Internet is gradually fading, the press channels are continually changing. The traffic has gradually be a major marketing focus. In the era of internet marketing, brand marketing has developed from “mass advertising” to “targeted marketing”. Brand marketing has developed into a key url to enhance communication.
KOL’s full name is essential Opinion Leader, that is derived from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are believed as individuals or organizations familiar with the media along with more knowledge in specific fields, that can better explain and conduct communication with all the users. They are a group of people that are more often subjected to new knowledge or activities. For their professional knowledge, they can gain the trust of relevant groups, to be able to exert their influence in this subject.
KOL marketing is to connect and connect to its brands and items through those who have influence in specific fields. Whether it is effective, this kind of marketing can bring credibility towards the promotion plan, enhance brand attributes, and get prospective customers. KOL marketing is certainly a somewhat new marketing method, which plays an important role within the coverage and influence of social media. In China’s Internet industry, the name of Li Jiaqi will surely appear when it comes to KOL, which attracts probably the most attention. He could be called “Mr. lipstick”. About the first day of Taobao’s Double 11 shopping carnival in 2019, he sold greater than 10,000 Lipsticks in a few minutes. In five hours of live stream broadcast, he attracted 332 million users to view his live streaming.
More information about Xiaohongshu Interactive Marketing see this web site
Be First to Comment