Video engagement on web and mobile devices has not been higher. Social networking platforms such as Facebook, Instagram, and Twitter are stuffed with videos; Facebook even comes with an entire tab dedicated to videos. Now non-social media apps are turning to video also. Many organisations including Airbnb, Sonos, Gatorade, and Kayla Itsines have seen tremendous success using video advertisements on Instagram while companies like Saks show in-app product videos for best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the recording playing without anyone’s knowledge of their login screens. These fun, engaging videos provide the user a great feel for the app as well as the brand before entering the knowledge.
Media compression
Compression is an important although controversial topic in app development specially when it comes to hardcoded image and video content. Are designers or developers in charge of compression? How compressed should images and videos be? Should design files retain the source files or the compressed files?
While image compression is reasonably easy and accessible, video compression techniques vary according to target tool and use and will get confusing quickly. Wanting at the possible compression settings for videos can be intimidating, specifically if you don’t know what they mean.
Why compress files?
The average file size of an iOS app is 37.9MB, and there are a few incentives for utilizing compression processes to maintain your height and width of your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster data transfer rate for the users.
There’s a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos could be 100MB themselves!
When running low on storage, it’s feasible for users to enter their settings to see which apps consider inside the most space.
Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile phone applications are neither interactive nor the main objective of the page, so it’s advisable to use a super small file with the right volume of quality (preferably no bigger than 5-10MB). The video doesn’t have to be too long, particularly if it provides a seamless loop.
While GIFs and videos can be used for this purpose, videos usually are smaller in dimensions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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