Marketing to consumers is large business then when done correctly, can be extremely profitable for your company. The net is how most consumers spend time, so it is practical to concentrate your B2C marketing efforts there. This is common knowledge today, but some businesses still fail in this arena. That is why most companies hire SEO professionals for help. As outlined by one study done by WordStream in 2013, medium and small businesses were wasting away A quarter of their PPC budgets. So a small business that’s dishing out $2,000 monthly on AdWords would turn out wasting $6,000 annually on under-performing campaigns.
The loss is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which means $60,000 wasted dollars annually. This can be a fortune that may be saved by improving their B2C marketing campaigns. If this sounds like something that’s plaguing your company, then keep your following tips planned.
Host Unique Contests. This is an excellent supply of attention on social media marketing and have people engaged. There is a fantastic demonstration of this last year, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for next best-selling flavor. This naturally attracted people on a global level, so you can say this became profitable. In 2014, Lay’s revealed they received over 14 million submissions, which was up from three.8 million last 2013.
Offer Something free of charge. The thing consumers love more than a deal is freebies. This became proven within a study created by Harris Interactive in 2013, which showed a profound surge in repeat purchases and word-of-mouth referrals when there was free add-ons. The results also showed that Ninety percent of customers were far more more likely to purchase frequently from your retailer that gave away a free gift, and 65 percent were more prone to share their experience after buying a giveaway.
Make Intent-Driven SEO a high priority. It’s not surprising that global brands top Google’s listings for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try to make an effort to rank highly for such keywords, not to mention maintain those positions. Instead, it’s a smart idea to concentrate on long-tail keywords which might be highly relevant to your product, and that drive purchase intent. In another 2013 study done by Adchemy’s Thi Thumasathit, it indicated that long-tail keywords were 66 percent more profitable than head keywords. It becomes an opportunity for medium and small businesses to construct a profitable B2C campaign.
Develop a Network of Micro-Influencers. It’s not necessary to know A-listers to obtain a great endorsement. If you play your cards right, all you need is a handful of micro-influencers. Together, these micro-influencers provides enough publicity for your brand. An example of this is seen some time ago when Shoes of Prey chose to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, visitors to the company tripled and the sales soared. You’ll find micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Look for them in places that you know your audience spends time. Otherwise, you won’t be reaching the correct prospects.
Have a Mobile-First Aproach. In case your marketing doesn’t think about mobile users first, then you’re in danger. Based on Shopify, 50.Three percent of ecommerce readers are performed on cellular phones. Make sure your online shopping experience was made with mobile users in mind.
Many of these tips can enhance your sales, user engagement which help with web reputation management. If you’d like help working out something for your B2C marketing strategy, talk to SEO companies and hire one that’s reputable and offers Web design services.
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