Methods of operating in the retail food sector will almost always be changing. This runs specifically true within the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the dual issues of freshness and convenience? Listed here are ways they’re working to grow sales through serving the clientele better:
1. Locally sourced products. It’s a considering the fact that products sourced locally will probably be on supermarket shelves plus supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite foods fresher.
In addition, today’s savvy consumers want to know wherever their foods are via. This permits them to easily and quickly trace their products origins as long as they experience any problems with them. Hence, locally sourced could be the new concept, which food retailers take presctiption board with to satisfy customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are offering to you breads as well as other goods with unbleached flour and healthy grain. Specialized departments focusing on all-natural products are leaving products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without additives and preservatives. Consumers need to understand how their vegetables and fruit are grown and processed. They want to know if the meat they’re buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs during these areas.
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