Strategies to operating within the retail food sector are always changing. This is especially true in the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery items are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the twin issues of freshness and convenience? Listed below are ways they’re trying to grow sales through serving their potential customers better:
1. Locally sourced products. It’s actually a considering the fact that products sourced locally will be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best meals fresher.
Additionally, today’s savvy consumers wish to know in which their foods are received from. This allows them to quickly trace their items origins as long as they experience any problems with them. Hence, locally sourced may be the break through, which food retailers are on board with in order to meet customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads along with other goods with unbleached flour and healthy cereals. Specialized departments concentrating on all-natural merchandise is leaving products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients should be first-rate, without additives and preservatives. Consumers wish to discover how their vegatables and fruits are grown and processed. They need to know perhaps the meat they’re buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs in these areas.
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