Strategies to operating from the retail food sector are always changing. This runs specifically true from the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served in addition to these first-rate products.
More grocery products are being bought at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, in addition to pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the dual problems with freshness and convenience? Listed below are ways they’re trying to grow sales through serving their clients better:
1. Locally sourced products. It’s really a considering that products sourced locally will likely be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best food products fresher.
Additionally, today’s savvy consumers wish to know in which their foods are via. This enables the crooks to easily and quickly trace their products origins as long as they experience any problems with them. Hence, locally sourced will be the new concept, which food retailers are saved to board with to satisfy customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and other goods with unbleached flour and healthy whole grain products. Specialized departments centering on all-natural goods are leaving products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers need to recognize how their vegatables and fruits are grown and processed. They need to know perhaps the meat they are buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs in these areas.
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