Precisely how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example ways to get a lot more than 10,000 fans on your Facebook business page.

Facebook is the king of internet sites with more than 1.79 billion active users per month (Updated December 2016). It is employed by a lot more than 60% of Internet users Worldwide in fact it is a fantastic tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you might want a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the significance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious that the amount of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and this results in a amount of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this failed to make any difference however in the Twenty-first century, social proof is important.

More fans, more visits – The greater fans you’ve got, the higher is the number of individuals that can visit your posts inside their timeline and possibly go to your website.

While this is, it ought to be noted that not your fans will dsicover you.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only Four percent) will dsicover your status updates.

This number may vary, but what is important to be aware of now, is actually you’ve got 10,000 fans and also you post a fresh update, it’s going to be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, absolutely nothing very popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a large amount of Facebook fans is important on your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans plus it continous to develop organically.

Step 1: First things first – you might want a Facebook business page

It sounds silly for the experienced but also for beginners to social websites this is a new challenge: A private Facebook page is different from a company page.

If you wish to have friends on Facebook to talk about your holiday photos you’ll need to generate a personal page however if you want fans and followers on your website or business you’ll need to generate a Facebook business page.

So, the first task would be to make sure that you build a Facebook business page and also the next step would be to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most significant optimization tip of all.

The excellence of the content posted on your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads even as we will dsicover below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in 1 above you need to have a business page rather than your own page, but you still need to come with an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to boost exposure and likes, would be to share that post on your personal page also.

People you’ve got as friends on your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from the business page and will also improve the engagement factor of one’s posts.

As a result, facebook can have you to more fans (organically).

So, one of the ways to boost the amount of people who view you and go beyond the 4% of you group of fans would be to share and promote the post on your personal page.

It is evident that the more amount of friends the larger could be the visibility from the post.

Also, just be sure you invite your existing friends (and new ones) to like your Facebook business page. Do this any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 but you have to have the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your web site together with the Facebook business page. Quite simply it is just a way to ‘tell’ engines like google until this is your official Facebook business page.

#2 – When you get a great deal of fans, this really is something must be proud off the other to demonstrate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to increase your group of fans organically. Your potential customers can follow your web site by clicking the LIKE button and never have to visit Facebook.

Hint: For max results, position the LIKE box above fold (about the sidebar).

Hint 2: You may also popup so on box to new users (for example, as soon as they spend 60 seconds with a page, as soon as they scroll into the lower or as soon as they try to leave your page – even though this is useful in terms of getting new likes, you ought to be careful to not allow it to be too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on the website.

The next natural step would be to start sharing prepared to maintain your fans happy and maybe find a way to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that can improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see in your page. For example, in case your web site is about Social networking, share content related to social websites rather than about sports or some different you may like. If the users wish to read sports news, they do know where to locate them.

#2 – Don’t forget that they can follow your organization page to acquire updates about your website (and niche) rather than about your social gatherings: If you wish to get social, then make use of personal Facebook page, your organization page is about your web site.

#3 – As a rule thumb, I use my business page to talk about content from my niche only, if I have to share a thing that is not related to my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. When you’ve got an advancement to talk about or something that may benefit your fans, that can be done but don’t add too much.

Try to create interesting, shareable content that is related to your niche, even if this won’t come completely from your web site. Have a balance between promotional and content that the followers might choose to read.

Step 6: Share intriguing, notable and top quality content (not only links)

I made some tests in connection with impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with only links. Allow me to offer you an example to understand I am talking about.

When you wish to share a post from the website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this post without adding any additional information. If the title and images are great, you’ll get several likes depending on the time you’re making the post, amount of fans etc.

If one the other hand, you enrich your post by having more details specifically an inventory, then other items being equal, you happen to be prone to gain more likes and shares.

For me this may cause sense because those that visit a title and image inside their timeline may not ‘Like It’ since it provides no value to them (don’t forget that the average user is assigned hundreds of postings inside their timeline when they login to Facebook).

On the other hand if you let them have valuable, top quality and easy to see information (just like a list), they’re going to click the LIKE button because they read something helpful and never have to leave their timeline.

Note: This is a known fact that people have an inclination of LIKING a post without reading it so let them have top reasons to do so; your web site visits may not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a review of one of the most popular Facebook pages, you will notice that they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. Several suggestions to consider:

Quality updates – This is the best incentive you can give your users. Before posting anything on your page, you should ensure that it offers value on your audience. When you do this consistently, you existing followers will share it with their friends and will also attract more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to Just like the page first. There are several tools to do that but consider that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – In case you have a blog, you should use ask users to LIKE your page to get an updated version of one’s post. This requires extra tools yet it’s something worth checking out.

Step 9: You need to market your own content and page

When you develop your organization page don’t expect that it’s going to magically get thousands of fans. Apart from the tips outlined above, there is also in promoting your organization page in places besides Facebook.

A few suggestions to take into account that worked for my case:

Promote in other social websites networks – In case you have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook also. Be polite and tell them the advantages from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you can reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and ask them to follow yourself on facebook (both your personal and business pages).

This method although it is time consuming, (Used to it manually rather than using any tools) it might produce great results.

Promote in your newsletter – In case you have a newsletter or you engage with your readers via email, just be sure you you can keep them follow your Facebook page.

Do not only write the FB URL using your signature but Inquire politely to LIKE your organization page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and quite a few great ways to enhance your Facebook fans for last, because it is the only one that it’s not free.

Facebook supplies a self-service ad platform which can be used either to enhance your group of fans (market your page), enhance your posts, get more leads, increase conversions or carry out a amount of other actions (as shown from the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you end up picking a webpage you possess, select your goal (market your page), select your audience (according to country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign is dependent upon several factors. The best way to assess if Facebook ads is a good means to fix enhance your group of fans, would be to operate a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (a minimum of weekly). Towards the end, you can determine if the charge per like is one area you happen to be willing to pay for.

I had accomplishment with Facebook ads for both my websites as well as for client websites and i also run campaigns monthly (for a few days) to enhance my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that that which you pay for is Facebook likes in fact you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit so on button so spend time and take into account the message you wish to display in your ad along with the image to make use of.

Conclusion

Having a big amount of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and two above), then a fastest way to get more followers is to use Facebook ads. Along with some A/B testing you can get to 10,000 fans without having a lot more than $1,000 (spread right into a time period of months).

Once you do everything properly and provided you do have a great products or services, you can increase your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.