Precisely how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example getting over 10,000 fans in your Facebook business page.

Facebook is the king of social networks with more than 1.79 billion active users per month (Updated December 2016). It’s utilised by over 60% of Online users Worldwide which is an incredible tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable that the variety of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, website will need plenty of Facebook fans. 5yrs ago this failed to make a difference in the Modern day, social proof is very important.

More fans, more visits – The greater fans you’ve, the harder is the number of people which will visit your posts of their timeline and maybe see your website.

While this is true, it needs to be noted that doesn’t all your fans will see you.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of your respective followers (at most 4 %) will see your status updates.

This number can differ, what is very important to comprehend now, is actually you’ve 10,000 fans and also you post a new update, it’s going to be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, numerous studies demonstrate that popular websites on Facebook are more inclined to perform better in search, these days so well received websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that using a large amount of Facebook fans is very important on your website and business, let’s see step-by-step how to range from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has over 100K fans plus it continous growing organically.

Step 1: First off – you’ll want a Facebook business page

It sounds silly for that experienced however for beginners to social websites this can be new things: A personal Facebook page is different from a company page.

If you wish to have friends on Facebook to share with you your holiday photos you’ll need to generate a personal page but if you wish to have fans and followers on your website or business you’ll need to generate a Facebook business page.

So, step one is always to make certain you create a Facebook business page along with the alternative is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most important optimization tip coming from all.

The company’s content posted in your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw new fans or more likes from ads as we will see below.

Step 3: Make the most of your own Facebook account

I mentioned in 1 above you need to use a business page instead of a private page, however, you still need to come with an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to raise exposure and likes, is always to share that post in your personal page as well.

People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from the business page and will also improve the engagement factor of your respective posts.

As an end result, facebook will demonstrate you to more fans (organically).

So, a good way to raise the amount of people that view you and go at night 4% person fan base is always to share and promote the post in your personal page.

It is evident that the greater the variety of friends the bigger will be the visibility from the post.

Also, ensure that you invite all your existing friends (and brand new ones) to love your Facebook business page. Accomplish that any time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media marketing 101 however, you must have the Facebook like box in your website for 3 reasons:

#1 – It’s a means to associate your website together with the Facebook business page. Put simply it is a way to ‘tell’ search engines like google that will be your official Facebook business page.

#2 – When you get plenty of fans, this is something needs to be proud off then one to indicate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to increase your fan base organically. Your readers can follow your website by clicking such button without needing to head to Facebook.

Hint: For maximum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You can even popup the like box to new users (for instance, once they spend A minute over a page, once they scroll into the underside or once they attempt to leave your page – even though this is successful with regards to getting new likes, you should be careful to never allow it to be too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is always to start sharing happy to maintain your fans happy and maybe have the ability to convert them from fans > site visitors > customers.

Some simple rules to adhere to which will improve the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing inside your page. By way of example, if the website is about Social websites, share content related to social websites instead of about sports or another type you may like. If your users desire to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they can follow your company page to have updates regarding your website (and niche) instead of regarding your social gatherings: If you want to get social, then use your personal Facebook page, your company page is around your website.

#3 – Generally thumb, I prefer my business page to share with you content from my niche only, basically must share something isn’t related to my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have a promotion to share with you something like that that might benefit your fans, you can do this but don’t go crazy.

Try to create interesting, shareable content which is related to your niche, even if this won’t come straight from your website. Have a very balance between promotional and content that your particular followers might choose to read.

Step 6: Share interesting and top quality content (not only links)

I made some tests about the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with just links. Let me provide you with an illustration to understand I mean.

When you wish to share a blog post from the website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something like this:

You can share this informative article without adding any other information. If your title and pictures are fantastic, you’re going to get a number of likes with regards to the time you make the post, variety of fans etc.

If one one other hand, you enrich this post with the help of more details and particularly a list, then other activities being equal, you happen to be more likely to grow in likes and shares.

For me as a result sense because people that go to a title and image of their timeline might not exactly ‘Like It’ as it provides no value to them (don’t forget that the average user is given numerous postings of their timeline should they login to Facebook).

On one other hand when you let them have valuable, top quality and straightforward to see information (like a list), they’ll click the LIKE button because they read something useful without needing to leave their timeline.

Note: It is a known proven fact that everyone has a propensity of LIKING a blog post without reading it so let them have good reasons to do this; your website visits might not exactly increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a look at probably the most popular Facebook pages, so as to they generally tend to share with you images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. Several ideas to consider:

Quality updates – Here is the best incentive you can provide your users. Before posting anything in your page, you need to be sure that it provides value on your audience. With this option consistently, you existing followers will share it making use of their friends and will also have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to LIKE the page first. There are many tools to achieve that but consider that when you don’t use a known brand this many ‘t be so successful.

Content upgrades – If you have a blog, you may use ask users to love your page with an new version of your respective post. This calls for extra tools however it is something worth testing.

Step 9: You should market own content and page

When you create your company page don’t expect that it’s going to magically get thousands of fans. In addition to the tips outlined above, there is also in promoting your company page in places aside from Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social websites networks – If you have accounts to social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join you on Facebook as well. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and enquire of these phones follow you on facebook (your business and personal pages).

This method though it is time consuming, (I did so it manually instead of using any tools) it might produce fantastic results.

Promote inside your newsletter – If you have a newsletter or you talk with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to love your company page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and most great ways to increase your Facebook fans for last, as it is often alone that it’s not free.

Facebook supplies a self-service ad platform which you can use with the idea to increase your fan base (market page), improve your posts, get more leads, increase conversions or perform variety of other actions (as shown from the image above).

The procedure is quite simple and easy straightforward. Basically you end up picking a site you have, select your main goal (market page), select your audience (depending on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends on a number of factors. The best way to assess if Facebook ads is a superb means to fix increase your fan base, is always to run a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at least a week). At the conclusion, you can decide if the price per like is a thing you happen to be ready to buy.

I had great outcomes with Facebook ads for both my websites and for client websites and i also run campaigns every month (during their visit) to enhance my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that that which you buy is Facebook likes in fact you pay Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit the like button so spend an afternoon and take into account the message you wish to display inside your ad along with the image to make use of.

Conclusion

Having a large variety of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations on your business page (steps 1 and 2 above), then this fastest way to get additional followers is with Facebook ads. With a bit of A/B testing you will get to 10,000 fans without any over $1,000 (spread right into a amount of months).

Once you are doing everything properly and given that there is a great services or products, you can increase your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.