Just how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example getting a lot more than 10,000 fans in your Facebook business page.

Facebook may be the king of social networking sites using more than 1.79 billion active users a month (Updated December 2016). It is utilised by a lot more than 60% of Online users Worldwide and it’s also an incredible tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s a given the amount of fans reveals how popular an internet site is. A facebook business page with 100,000 followers is much more popular when compared to a page with 1,000 fans and this creates a amount of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website needs to have lots of Facebook fans. Five Years ago this didn’t make any difference however in the 21st century, social proof is vital.

More fans, more visits – The harder fans you have, the more may be the amount of people which will call at your posts of their timeline and possibly call at your website.

While this is true, it must be noted that doesn’t all your fans will see you.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only Four percent) will see your status updates.

This number can differ, what is vital to understand now, is that if you have 10,000 fans so you post a fresh update, it’ll be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media marketing is a ranking factor, many studies reveal that popular websites on Facebook are more likely to perform better in search, today quite popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re believing that developing a great deal of Facebook fans is vital for your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans also it continous to develop organically.

Step 1: First off – you’ll want a Facebook business page

It may seem silly to the experienced but also for beginners to social media marketing this is something new: Your own Facebook page is different from a small business page.

If you would like to have friends on Facebook to talk about your holiday photos you will need to make a personal page however if you wish to have fans and followers for your website or business you will need to make a Facebook business page.

So, the first step is usually to ensure that you produce a Facebook business page along with the alternative is usually to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most critical optimization tip of all.

The company’s content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or maybe more likes from ads as we will see below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you will want to use a business page rather than a personal page, but you still need to have an active personal facebook account.

Here is the reason why:

After you post an update in your business page, a great way to improve exposure and likes, is usually to share that post in your personal page at the same time.

People you have as friends in your personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page and this will improve the engagement factor of one’s posts.

As a result, facebook can have you to more fans (organically).

So, a great way to improve the quantity of people that view you and go past the 4% of you fan base is usually to share and promote the post in your personal page.

It goes without saying the more amount of friends greater could be the visibility of the post.

Also, just be sure you invite all your existing friends (and a new one) to adore your Facebook business page. Do this each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again facebook marketing 101 but you need to have the Facebook like box in your website for 3 reasons:

#1 – It’s a means to associate your web site with the Facebook business page. Quite simply it’s a method to ‘tell’ search engines like yahoo this is your official Facebook business page.

#2 – When you get lots of fans, this really is something needs to be proud off then one to demonstrate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to improve your fan base organically. Your readers can follow your web site by clicking such button while not having to check out Facebook.

Hint: For optimal results, squeeze LIKE box above fold (for the sidebar).

Hint 2: You may also popup such box to new users (as an example, after they spend One minute over a page, after they scroll right down to the underside or after they make an effort to leave your page – while this is useful in terms of getting new likes, you need to be careful to never allow it to be too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step is usually to start sharing content to maintain your fans happy and perhaps be capable of convert them from fans > web site visitors > customers.

Some simple rules to follow along with which will improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing in your page. For instance, if your web site is about Social media, share content linked to social media marketing rather than about sports or anything else you may like. If the users need to read sports news, they know finding them.

#2 – Don’t forget that they follow your company page to have updates concerning your website (and niche) rather than concerning your social gatherings: If you want to get social, then takes place personal Facebook page, your company page is all about your web site.

#3 – Generally thumb, I prefer my offer page to talk about content from my niche only, only have to share a thing that is not linked to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. When you’ve got an offer to talk about as well that might benefit your fans, this can be done but don’t drink too much.

Try to post interesting, shareable content that is linked to your niche, it sometimes will not come completely from your web site. Have a very balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing, notable and high quality content (not just links)

I made some tests concerning the impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with only links. Allow me to present you with a good example to understand what I am talking about.

When you would like to share content from your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this informative article without adding the other information. If the title and images are good, you will definately get a number of likes depending on the time you make the post, amount of fans etc.

If one the other hand, you enrich your post by adding additional information specifically an inventory, then other pursuits being equal, you’re more likely to get more likes and shares.

For me as a result sense since people that go to a title and image of their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget the average user is offered hundreds of postings of their timeline should they login to Facebook).

On the other hand once you let them have valuable, high quality and simple to read information (being a list), they’re going to go through the LIKE button given that they read something useful while not having to leave their timeline.

Note: It is a known undeniable fact that folks have a bent of LIKING content without reading it so let them have reasons to accomplish that; your web site visits might not exactly increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of probably the most popular Facebook pages, you will recognize that they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A number of ideas to consider:

Quality updates – This is actually the best incentive it is possible to lengthy users. Before posting anything in your page, you have to be sure that it provides value on your audience. Choosing this consistently, you existing followers will share it using their friends and this will have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are various tools to do this but are thinking about if you don’t use a known brand this many ‘t be so successful.

Content upgrades – In case you have your site, you need to use ask users to love your page to have new version of one’s post. This involves extra tools but it is something worth checking out.

Step 9: You should promote your own content and page

When you develop your company page don’t expect that it will magically get a large number of fans. Aside from the tips outlined above, there is also in promoting your company page in places aside from Facebook.

A few ideas to take into account that worked for my case:

Promote in other social media marketing networks – In case you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate your self on Facebook at the same time. Be polite and show them the rewards from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, it is possible to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and have them to follow your self on facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (Used to it manually rather than using any tools) it might produce excellent results.

Promote in your newsletter – In case you have a newsletter or you communicate with your readers via email, just be sure you ask them to follow your Facebook page.

Do not just write the FB URL through your signature but ASK them politely to love your company page.

Step 10: Facebook ads is a must

I have saved one of many easiest and many efficient ways to raise your Facebook fans for last, because it is alone that it’s not free.

Facebook supplies a self-service ad platform which can be used to either raise your fan base (promote your page), improve your posts, get more leads, increase conversions or carry out a amount of other actions (as shown from the image above).

The procedure is pretty basic and straightforward. Basically you end up picking a website you possess, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is an excellent treatment for raise your fan base, is usually to run a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (a minimum of a week). At the conclusion, it is possible to decide if the charge per like is something you’re willing to spend on.

I had great results with Facebook ads for both my websites and for client websites and i also run campaigns monthly (during their visit) to further improve my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Lots of people believe what you spend on is Facebook likes in fact you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit such button so spend time and consider the message you would like to display in your ad plus the image to make use of.

Conclusion

Having a big amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the mandatory optimizations on your business page (steps 1 and two above), then the fastest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having a lot more than $1,000 (spread in a duration of months).

Once you do everything properly and provided there is a great products or services, it is possible to improve your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.