How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans on your Facebook business page.

Facebook may be the king of social support systems using more than 1.79 billion active users each month (Updated December 2016). It really is employed by greater than 60% of Web users Worldwide which is an incredible tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given the variety of fans reveals how popular a website is. A grow business page with 100,000 followers is much more popular than a page with 1,000 fans and this creates a variety of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website or blog will need a lot of Facebook fans. Five-years ago this would not issue but also in the 21st century, social proof is important.

More fans, more visits – The more fans you’ve got, the harder may be the number of individuals that may view your posts inside their timeline and possibly see your website.

While this is, it should be noted that not all your fans will dsicover your posts.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of the followers (a maximum of Four percent) will dsicover your status updates.

This number can differ, what is important to know now, is when you’ve got 10,000 fans and you also post a whole new update, it will be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media is often a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, today very popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that creating a large amount of Facebook fans is important for the website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans and it continous to grow organically.

Step 1: Firstly – you’ll want a Facebook business page

It may seem silly for your experienced but also for beginners to social media this can be something totally new: An individual Facebook page differs from an enterprise page.

If you wish to have friends on Facebook to talk about your holiday photos you will need to create a personal page however if you wish to have fans and followers for the website or business you will need to create a Facebook business page.

So, the initial step is to just be sure you produce a Facebook business page along with the the second step is to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most critical optimization tip of.

The quality of the content posted on your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to attract new fans or higher likes from ads even as will dsicover below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above you need to use a business page instead of a private page, nevertheless, you still need provide an active personal facebook account.

Here is the reason why:

After you post an update on your business page, one way to raise exposure and likes, is to share that post on your personal page too.

People you’ve got as friends on your personal page will ‘like’ and ‘interact’ with all the post shared out of your business page which will increase the engagement factor of the posts.

As an effect, facebook will show your posts to more fans (organically).

So, one way to raise the amount of folks that view your posts and go past the 4% person following is to share and promote the post on your personal page.

It is evident the more variety of friends greater will be the visibility with the post.

Also, ensure that you invite all your existing friends (and a new one) to enjoy your Facebook business page. Make it happen every time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media marketing 101 nevertheless, you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your internet site with all the Facebook business page. Quite simply it is just a way to ‘tell’ search engines like yahoo that will be your official Facebook business page.

#2 – When you are getting a lot of fans, that is something needs to be proud off then one to exhibit on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to expand your following organically. Readers can follow your internet site by clicking etc button and never have to check out Facebook.

Hint: For optimal results, set the LIKE box above fold (around the sidebar).

Hint 2: You may also popup the like box to new users (as an example, when they spend 60 seconds on a page, when they scroll into the lower or when they try to leave your page – even if this is useful in terms of getting new likes, you should be careful not to make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in a prominent position on our website.

The next natural step is to start sharing content to maintain fans happy and maybe manage to convert them from fans > website visitors > customers.

Some simple rules to adhere to that may increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing in your page. For instance, if the web site is about Social media marketing, share content linked to social media instead of about sports or something different you could possibly like. If your users wish to read sports news, they know where to locate them.

#2 – Don’t forget that they can follow your organization page to get updates regarding your website (and niche) instead of regarding your social gatherings: If you wish to get social, then make use of your personal Facebook page, your organization page is around your internet site.

#3 – Typically thumb, I prefer my opportunity page to talk about content from my niche only, only need to share an issue that just isn’t linked to my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have an offer to talk about or something which may benefit your fans, this can be done but don’t go crazy.

Try to write interesting, shareable content which is linked to your niche, of course this won’t come from your internet site. Have a balance between promotional and content your followers might want to read.

Step 6: Share interesting and high quality content (not only links)

I made some tests about the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with links. Permit me to provide you with an example to understand After all.

When you wish to share an article out of your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this article without adding the other information. If your title and images are fantastic, you will get numerous likes with respect to the time you are making the post, variety of fans etc.

If one the opposite hand, you enrich this post with the addition of more details specifically a listing, then other pursuits being equal, you’re very likely to get more likes and shares.

For me this will make sense because individuals that view a title and image inside their timeline might not ‘Like It’ because it provides no value for them (don’t forget the average user is given numerous postings inside their timeline every time they login to Facebook).

On the opposite hand if you give them valuable, high quality and easy you just read information (being a list), they’re going to click the LIKE button because they read something useful and never have to leave their timeline.

Note: It’s a known proven fact that folks have a tendency of LIKING an article without reading it so give them top reasons to do so; your internet site visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at one of the most popular Facebook pages, you will see that they generally tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A few tricks to consider:

Quality updates – This is actually the best incentive it is possible to offer users. Before posting anything on your page, you need to make sure that it provides value on your audience. Choosing this consistently, you existing followers will share it with their friends which will get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Much like the page first. There are various tools to accomplish this but consider that if you don’t use a known brand this many not be so successful.

Content upgrades – When you have your site, you can use ask users to love your page to have latest version of the post. This involves extra tools but it is something worth testing out.

Step 9: You need to market your own content and page

When you develop your organization page don’t expect that it’ll magically get a large number of fans. In addition to the tips outlined above, you need to to promote your organization page in places aside from Facebook.

A few tricks to take into consideration that helped my case:

Promote in other social media networks – When you have accounts with social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself on Facebook too. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, it is possible to take advantage of twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and ask the crooks to follow yourself on facebook (your personal and business pages).

This method though it ‘s time consuming, (I did so it manually instead of using any tools) it can produce excellent results.

Promote in your newsletter – When you have a newsletter or you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not only write the FB URL below your signature but ASK them politely to love your organization page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and most great ways to increase your Facebook fans for last, as it is on your own that it’s not free.

Facebook provides a self-service ad platform used either to increase your following (market your page), enhance your posts, get more leads, increase conversions or carry out a variety of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you decide on a webpage you have, select your main goal (market your page), select your audience (depending on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign is determined by numerous factors. The easiest method to assess if Facebook ads is an excellent treatment for increase your following, is to chance a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (no less than a week). At the end, it is possible to assess if the fee per like is one area you’re prepared to buy.

I had great outcomes with Facebook ads for both my websites as well as client websites and that i run campaigns on a monthly basis (for several days) to enhance my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Many individuals believe that that which you buy is Facebook likes but actually you spend Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit the like button so spend some time and think about the message you wish to display in your ad and also the image to use.

Conclusion

Having a major variety of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations on your business page (steps 1 and 2 above), then the easiest method to obtain more followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having greater than $1,000 (spread in a amount of months).

Once one does everything properly and provided you do have a great services or products, it is possible to expand your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.