Globally, the use of cellphones, smartphones, iPads and tablets for surfing the web is growing in an alarming rate due to its convenience, cost-efficiency, convenience. Using cellular phones is closing the digital divide involving the rich and poor; and the urban and rural dwellers. All companies are duty-bound to produce websites which might be mobile-friendly as a way to reach these mobile users. A way of doing this is always to create designs which might be responsive to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) is a technique used in web site design to allow webpages answer the screen size, orientation and platform of the device an end user is viewing with.
Responsive design will be the simple the first thing which has changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. As an example, in case a user switches from your cellular phone into a tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities linked to designing such websites, listed below are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It has foreground images that scale together with the layout to reveal and hide parts of images over the internet. This fluidity helps it be user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your website regardless of environment they end up, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended graphic design services as well as practice so businesses that will not have options getting left behind. Being the most widely used global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably searching results.
According to Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say for sure that having a responsive website may help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is normally more costly and/or inconvenient than using cellular phones. Mobile devices offer fast and simple access to info on the move. Responsive websites therefore are cost effective for users who spend practically no amount of time in a workplace.
For businesses, the responsive web site design reduces design and development costs they do not need to develop different websites many different devices. Additionally, businesses helps you to save cash on maintenance costs as they will probably be centering on merely one website.
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