7 Search engine optimisation Trends You’ll need to be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social websites content indexed online and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social websites networks plays a role in how engines like google understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool they are driving their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the excitement, and rehearse videos to capture new audiences.

80% of video. Results that show up in SERPs are from YouTube

Videos get 50X better organic pr on the internet when compared with against plain, static text results.

Video searches receive 41% higher click-through rate a when compared with plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people make use of a variety of devices gain access to content. Tablets, smartphones, laptops, phones and also watches are becoming standard tools to browse web. Search engines know this and they also reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have wanted local info.

Mobile search increased 43% year on year.

Over 1.2 billion people get the web from other cellular devices.

Four out of five consumers use smartphones to search.

4. VOICE SEARCH FUNCTION A MUST

Voice search is easily being a huge portion of mobile usage and it has elevated the pain sensation of typing keywords to operate a search query. But this shift means your site content must be developed with voice search at heart.

60% teens use voice search before the TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

As part of your folks are trying to find content sources offering all the relevant information they desire within a place. Search engines have seen this trend and as a result content aggregators have become very well liked inside the SERPS.

6. The fad OF MOBILE APPS WILL GROW

As discussed above, use of mobile for web search is on all-time rise and apps just make the project easier. Just few more a number of mobile phone applications will definitely overpower desktop and mobile websites.

Mobile phone applications are the cause of 52% in recent history invested in online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local search engine optimization Being A lot more IMPORTANT

Local internet search is going stronger through the years. In 2016 you will need to let Google know where you stand located along with what you are offering.
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