In line with the FDI policy guidelines, “Marketplace model of e-commerce means providing associated with an i . t . platform by an e-commerce entity on the digital and electronic network to do something like a facilitator between buyer and seller.”
The primary feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for patrons to interact using a large number of sellers onboard to purchase a product online. Thus, when a product from amazon is bought, you’re actually acquiring it coming from a registered seller with it. As a result the merchandise just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering location for a person to meets numerous seller and gives various options and price levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited range of products and also the serious customers may join to those website to get a specific range of products, such as caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Arena
A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who may have applied for privileged handles them that helps them offer great deals or discounts on the customers. This may incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player with a pre-agreed arrangement.
You frequently see that some merchandise is positioned on your website at 40% -60% discounts that is even challenging for the manufacturer to make available. You frequently see that there are 40-50 sellers to get a computer books but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to arrive at the shoppers using their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The fact is, none have already been able to see anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and a lot of have already been sold-out to other people. Year 2017 would see many more to lock belts and continue to keep solve this riddle lest they perish from the race on the survival with the fittest.
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