During scripting this article (August 2015), 1 / 4 of Amazon’s top twenty best-selling books are coloring in magazines. So what exactly is an adult coloring book, and just how is it that they are currently outselling top fiction authors with new releases for example E.L. James and Paula Hawkins?
Adult coloring books are, very simply, coloring in magazines for older people. Like children’s coloring books, they are full of outline illustrations meant to be completed with colored pencils, markers, crayons, or whatever other media you want to use.
What’s in an adult coloring in book?
The main difference between adults’ and kids’ color books would be that the grown up versions generally feature less juvenile images and fashions. Instead of superheroes, barnyard animals, and television characters, adult coloring in magazines tend to be often full of:
portions of natural world, for example trees, flowers, leaves, gardens, animals and insects;
geometric designs;
psychedelic patterns;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
anatomical drawings;
goddesses, angels, and mermaids;
mandalas; and
celtic designs.
In addition there are many ‘theme’ specific books available, featuring diverse subjects for example cars, steampunk designs, and Art Nouveau patterns.
What makes them quite popular?
A Scottish illustrator named Johanna Basford published a adult coloring books for cat lovers called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The newest York Times reported in March which a Korean pop star named Kim Ki-bum posted an image on Instagram of the ‘delicately colored-in floral pattern’ from Secret Garden. During the time, Ki-bum were built with a massive 1.8 million Instagram followers. The post went viral and helped to ignite the craze.
The development in interest in the books reportedly has much to do with adult relaxation and stress release. Many adults who use the books report that they obtain the repetitive, low-stress nature of coloring directly into be soothing, relaxing, as well as a way of de-stressing out of the pressures of life and work.
Among the other great things about adult coloring in magazines, they also claim to enjoy recapturing the nostalgia of childhood by engaging in an activity usually restricted to children. It requires people returning to a less complicated time, and may even be a way for folks in order to connect and bond using their children by sitting down to color along with them. Obviously, many parents have been happily coloring in kids’ books for years, these days they have got choices which aren’t limited by Dora the Explorer or SpongeBob SquarePants.
In summary, coloring for adults definitely seems to be a growing past-time that allows adults to relax and unplug through the stress within their lives, by engaging in a hands-on activity which involves minimal commitment and maximum nostalgia.
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