Technology is influencing our method of acting, it influences our knowhow and marketers must conform to it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable means of seeing things. Having this in your mind, will enable us to evolve more careful.
This connection with the latest technological development is influencing publishers to evolve or die. One those trends will be the increased usage of “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs that have been considered during the past “fringe.” As time passes were also noticing many interesting ways of interactive content, among those is via 360 views photo just like a virtual 360 view. Another trend could be the use of animated GIFs dominating newsfeeds and timelines. These will keep its growth for one more years.
Determined by technology once again, algorithms are to generate content. We are now listening the introduction of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that the proper mix of SEO, SMM, UX and analytics will help you reap rich rewards when you value their importance equally and treat them together as opposed to individual components
Paid Social. We noticed that back in 2015 there is a large growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly on the dwindle as social networks aggressively push to promote on their own platforms. It’s time to compensate for the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison with content on the native publishing platforms.
Real-time aggregated content articles are on the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands having a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which were considered before “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are dedicated to Snapchat and Instagram and definately will only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a section of every content web marketing strategy in 2016.
Visual content including infographics continues enabling marketers to offer personalized content. Global internet speed grew by 17% in a single year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to implement for the following years.
Mobile marketing will rise even higher. There will be more mobile access to new audiences as time passes. It’s been constant as years overlook however it will just get higher far better next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the following years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video choice is opening the latest an entire world of articles possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This really is one of the many key drivers that will define SEO in 2016.
Finally, get this to year time to create real bonds between customers plus your brand. Do internal marketing for your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is due to internal resistance. To provide a compelling brand to customers means marketers must effectively engage and cut across an organization. That is neither easy nor welcome, nonetheless it appears many agree. Enhancing the product offering is the #1 way marketers feel customer intimacy may be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is how they could most effectively build intimacy. They also indicated that the majority of their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market may well be more important than ever in 2010 – how this article is delivered, though, is vital. App development and content for an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers have started to take notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do really this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and also the alternative for any advertiser or individual to generate their own geo filter with Snapchat when needed. Messaging is definitely huge inside the digital world. Expect digital marketers making it a whole lot larger.
A trend towards a longer sales funnel where digital marketers offer an increasingly high level worthwhile upfront, before moving towards seeking an email address or getting into a sales sequence. This will usually maintain the sort of content marketing – via websites, YouTube videos, and webinars, along with with the growing rapidly live video space using platforms like Periscope and Facebook Live. The most successful digital marketers is going to be those who find themselves in a position to establish a high level of trust before asking clients and customers for that sale. This can be additional help marketers given that they should strategically craft a substantial amount of free content, however the rewards will be are a less strenuous sale when they do ask for it, simply because they previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But information is now more dynamic, accessible, and broadly understood. This will likely start new opportunities for messaging optimization – but, more importantly, this usage of data will challenge marketers for being nimbler and responsive.
Awesomedia one of the primary brand communication & digital agency in Scandinavia use science, technology and inspiration previously mentioned to look at that you divine realms of absolute moments of awe, while others provide you with a temporal experience, awesomedia from Finland takes your brand to positioning it to the life blood of one’s target. The others are merely beautiful designs.
Contact Awesomedia at www.awesomedia.org to get a free branding consultation!
To get more information about brand identity design check out the best net page: look at here