More websites are sporting ‘https’ secure connections nowadays. What’s gives, and the way are you aware if the website might use an SSL certificate, too?
You might or may possibly not have noticed this, however some website URLs contain an additional ‘s’ of their website name: “https://”. If you’re like the majority of, you don’t possess a clue about its meaning… nevertheless, you should! Here, determine what that ‘s’ means, and the reason why you may want to buy one to your website, too.
What’s SSL?
SSL represents Secure Sockets Layer, which denotes another layer of to protect an online site (hence, the additional ‘s’ within the http). When visitors find an SSL-protected website, they do know their link with the website is encrypted.
Encryption means hackers won’t manage to intercept data that’s exchanged between visitors’ browsers and the server of the website they’re browsing. SSL is becoming more frequent as hacking and other malicious incidents are on the rise.
Does Your WordPress Blog Need SSL?
Back in the day that only eCommerce websites needed buy ssl certificate, to safeguard customers’ charge card and personal information during purchase transactions. That’s not the situation.
Now, even WordPress blogs or Facebook application pages can usually benefit from SSL… here are three good reasons why.
1. Security
These days, even simple blogs sometimes require data from visitors. An email capture, for example, represents a change in sensitive data between you and your visitors. Hackers want to have that data. SSL stops them right where they are, blocking what’s called “interception” or “man-in-the-middle attacks”.
But even if you don’t offer an e-mail capture pop-up in your site, an SSL certificate with regards to your web site is recommended.
2. Trustworthiness
Should you begin looking around, you’ll observe that websites you normally wouldn’t think would require an SSL will have one. That’s since the causes of buying one rise above security, and something of which is trustworthiness.
Once your visitors see that you’ve gone the extra mile to make certain their browsing experience on your own blog or Facebook application page is secure, their level of trust on your web site is raised significantly.
To highlight your SSL, a trust seal or badge is usually offered… apply it! They search great on your own Facebook Application pages, too, since users will often be just a little wary of apps when it comes to protecting their online security.
3. Rankings
HTTPS is currently a “ranking signal” in the Google search engine algorithm. Google clearly states this, telling webmasters that websites that show an SSL will certainly get preferred treatment from the rankings. They may be actually pushing for the purpose they call “HTTPS everywhere”. Their dream looks like it’s a completely secure internet where hackers are blocked no matter where they turn!
Although it’s merely a weak ranking signal at this point, SSL may figure more prominently inside the rankings someday down the road. Google explains that they are giving web owners time to switch to HTTPS by procuring SSL certificates for sites.
To really get your own SSL certificate for your website, try our Comodo® Positive SSL Certificates for WordPress blogs and Facebook Application pages. They start at just $4.95 each year.
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